The design team carefully considered the principles the proposal would need to comply with on all aspects, such as area character, design, visual impact, amenity space and car parking provision, for ensuring the positive contribution to the village life and image. The new proposed building is of similar scale and height as surrounding properties and cohesive in terms of design and appearance. Its footprint is set with respect to the building lines of the neighbouring properties and kept consistent on Maypole Road and the to the south east of the site. Both, residential entrance and customer entrance to the retail unit are located to the north west of the site facing junction of Maypole Road and Great Totham Road, opening and integrating the new proposed development.